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Advertising Opportunities

Are you an attorney? Click here for member-only advertising rates or call 602.340.7306.

State Bar of Arizona Integrated Marketing Program

An integrated marketing program with the State Bar of Arizona reaches every attorney in the state, providing total coverage of the legal community with the frequency and variety needed to effectively communicate your message. These opportunities allow you to build a custom advertising plan to fit your budget and meet your business goals.

Attorneys, by nature and training, tend to be more resistant to persuasion than typical business owners. In fact, one legal marketing expert says an advertiser needs to make nine impressions a year to effectively market products and services to attorneys.* (* From "10 Things to Remember When Selling to Lawyers and Law Firms," by Tracie McFadden Burns.)

Connect with Attorneys In Print, In Person & Digitally

In Print

Arizona Attorney Magazine

• Official magazine of the State Bar of Arizona
• Read by 96% of attorneys in Arizona
• 11 monthly issues a year; Monthly circulation 23,500


To learn more about Arizona Attorney and advertising opportunities in the magazine, please call 602.340.7230, or email Lisa Bormaster Fontes.


Special Issues:
 Arizona Attorney publishes six special guides (advertising sections within the magazine) that will help you market to attorneys.

EWG 2020

EXPERT WITNESS GUIDE 
Published with the March issue of Arizona Attorney magazine.

This guide presents expert witnesses offering expertise in over 80 industry categories. Attorneys use this annual section to find the best expert witnesses to support their cases.

To advertise please contact Lisa Bormaster Fontes, Advertising Manager at 602.340.7230, or via email.

M2M 2020

MEMBER-TO-MEMBER REFERRAL GUIDE  
Published in the April issue of Arizona Attorney Magazine.

This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' business to other law firms.

Place an affordable listing (which includes your contact information and a detailed description about your practice) that will reach 23,500 Arizona attorneys. Full-color third page, half page or full page display ads are available to make you and your firm stand out!

To advertise please contact Marc Levine, Advertising Account Representative at 602.340.7306.  Prices, ad specs and deadlines are available - please email us to request information.

Estate, Probate and Elder Law Guide
Published in the June issue of Arizona Atorney Magazine.

This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' Estate, Probate, Trust & Elder Law business to other law firms.

Place an affordable listing (which includes your contact information and a detailed description about your practice) that will reach 23,500 Arizona attorneys. Full-color third page, half page or full page display ads are available to make you and your firm stand out!

To advertise please contact Marc Levine, Advertising Account Representative at 602.340.7306.  Prices, ad specs and deadlines are available - please email us to request information.


Legal Tech 2019

LEGAL TECH GUIDE     
Published in the October issue of Arizona Attorney Magazine.
This guide features a wide range of technology solutions for attorneys, including IT tools and software for specific practice areas; IT consulting; cloud-based solutions; SEO and website services.

To advertise please contact Lisa Bormaster Fontes, Advertising Manager at 602.340.7230, or via email.

ADR 2019

ADR & MEDIATION GUIDE      
Published in the November issue of Arizona Attorney Magazine.

This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' A.D.R., mediation and arbitration business to other law firms.

Place an affordable listing (which includes your contact information and a detailed description about your practice) that will reach 23,500 Arizona attorneys. Full-color third page, half page or full page display ads are available to make you and your firm stand out!

To advertise please contact Marc Levine, Advertising Account Representative at 602.340.7306.  Prices, ad specs and deadlines are available - please email us to request information.

CERTIFIED LEGAL SPECIALIST GUIDE
Published in the December issue of Arizona Attorney Magazine.

This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' business to a Certified Legal Specialist.

While each specialist is named in the guide by their specialty, an affordable display ad can include your contact information, firm name, web address, photo, and description of your practice, reaching 23,500 Arizona attorneys. Several different-sized display ads are available to make you and your firm stand out!

To advertise please contact Marc Levine, Advertising Account Representative at 602.340.7306.  Prices, ad specs and deadlines are available - please email us to request information.

 

 

Legal Marketplace / Classifieds

The most economical way to market your services to attorneys is in the Legal Marketplace section located inside of Arizona Attorney magazine. The publication is mailed to every lawyer in the state 11 times a year with a total circulation of 23,500.

Legal Marketplace ads are sold by word ($3.25 for members, and $3.80 for non-members) and typically the first few words are bolded.

When you purchase an ad in the Legal Marketplace you receive exposure in three places:

- The Digital edition of Arizona Attorney magazine
- The Print edition of Arizona Attorney magazine
- Online at the State Bar of Arizona Website

Popular categories include ads for Expert Witnesses, office space for lease, law practices for sale, help wanted / positions available for law professionals, and a wide range of services and products for the legal community.

Let's get started. Click here and use our online system to place your classified ad. All classified orders must be prepaid.

In Person

State Bar of Arizona Convention

This annual event (held December 1-3, 2020) is the largest legal event in Arizona. The average attendance for this event is more than1,400 attorneys. The 2020 Convention will be held at the Westin La Paloma Resort & Spa in Tuscon.

There are various ways to market your services at this event. These include exhibit booths, event sponsorships and law section sponsorships. For more information please contact Lisa Bormaster at 602.340.7230 or Lisa.Bormaster@staff.azbar.org.

Diversity & Inclusion
This annual CLE event is held to emphasize diversity and inclusion. Sponsorships begin at $1,000. For more information, call 602.340.7230 or Lisa.Bormaster@staff.azbar.org.

Bar Leadership Institute
Annual program for outstanding diverse attorneys. Sponsorships begin at $1,000. For more information, call 602.340.7230 or Lisa.Bormaster@staff.azbar.org.

Sponsoring various CLE seminars and Law Section events

Target attorneys in specific practice areas including Bankruptcy, Family Law, Labor and Employment, Trial and Litigation, Probate and Trust, Tax and more. Sponsorships begin at $400. For more information, contact Lisa Bormaster at 602.340.7230 or Lisa.Bormaster@staff.azbar.org.

Online/Digital

AZbar.org receives nearly 100,000 monthly visitors. We offer a variety of opportunities to reach this audience. To receive more information about our Digital Marketing, please call 602.340.7230. The State Bar of Arizona currently offers the following types of marketing:

Website Banner Ads: Limited to six ad spots. 40,000 unique visitors monthly.

E-Newsletters: The State Bar produces five e-newsletters that vary in delivery frequency. One exclusive banner ad spot is available in each e-newsletter sent to attorneys.

Questions?

For more information on these marketing opportunities please contact:

Lisa Bormaster Fontes | Advertising Manager
State Bar of Arizona | 4201 N. 24th Street, Suite 100, Phoenix, AZ 85016-6266
602.340.7230
lisa.bormaster@staff.azbar.org

For our Advertising Terms and Conditions, please click here.