Advertising Opportunities

Are you an attorney? Click here for member-only advertising rates.

How do I market to attorneys:
In Print
In Person
Online
Who should I contact with questions?   

State Bar Integrated Marketing Program

An integrated marketing program with the State Bar of Arizona reaches every attorney in the state, providing total coverage of the legal community with the frequency and variety needed to effectively communicate your message. These opportunities allow you to build a custom advertising plan to fit your budget and meet your business goals.

Attorneys, by nature and training, tend to be more resistant to persuasion than typical business owners. In fact, one legal marketing expert says an advertiser needs to make nine impressions a year to effectively market products and services to attorneys.* (* From "10 Things to Remember When Selling to Lawyers and Law Firms," by Tracie McFadden Burns.)


Connect to Attorneys: In Print, In Person & Online

In Print:

Arizona Attorney Magazine

• Official magazine of the State Bar of Arizona
• Read by 96% of attorneys in Arizona
• 11 monthly issues a year; Monthly circulation 23,000

To learn more about Arizona Attorney and advertising opportunities in the magazine, click here.

Special Guides:
Arizona Attorney publishes six special guides (advertising sections within the magazine) that will help you market to attorneys.

AZAT 0217 Cover

WEALTH MANAGEMENT & ESTATE PLANNING GUIDE      (PRICING)
Published in the February issue of Arizona Attorney Magazine.
This guide features financial products and services to support attorneys, including tools for estate planning, probate or trust practice areas; wealth management and retirement planning; and other financial solutions.

AZAT 0317 Cover

EXPERT WITNESS GUIDE       (PRICING)
Published with the March issue of Arizona Attorney magazine.
This guide presents expert witnesses offering expertise in over 80 industry categories. Attorneys use this annual section to find the best expert witnesses to support their cases.

To view our recommended 5 Step Marketing Plan for Expert Witnesses, click here.

April 2017 AZAT cover

MEMBER-TO-MEMBER REFERRAL GUIDE   
Published in the April issue of Arizona Attorney Magazine.
In this guide, attorneys and law firms announce that they are accepting referrals and advertise their practice areas of focus.
AZAT 1016 Cover LEGAL TECH GUIDE    
Published in the October issue of Arizona Attorney Magazine.
This guide features a wide range of technology solutions for attorneys, including IT tools and software for specific practice areas; IT consulting; cloud-based solutions; SEO and website services.
AZAT 1116 Cover ADR & MEDIATION GUIDE      
Published in the November issue of Arizona Attorney Magazine.
This guide is an invaluable resource. It features mediators, arbitrators, and dispute resolution providers offering experience in a wide range of industries. 
2017 11 3019 56 30 Arizonaattorney December2017 Microsoftedge CERTIFIED LEGAL SPECIALIST GUIDE 
Published in the December issue of Arizona Attorney Magazine.
This guide is only for members certified by the State Bar of Arizona Board of Legal Specialization. Space is limited.

 

Legal Marketplace / Classifieds

Classified ads are an economical way to advertise office space, job openings, expert witness services, legal research services, services, books, homes and autos for sale. When you purchase a classfied ad, it will appear both online and in Arizona Attorney Magazine. Classified ads appear online one month prior to the release of the print version. 

Click here to use our online system to place your classified ad.  You can write/edit your text, choose the category and month, see the cost, and pay at once. All classified orders must be prepaid. 

Deadlines for placing an ad in the Legal Marketplace:

Issue Space Reservation Date Approximate Date
Ad Placed Online
Issue Mailed
January 2018 11/3/2017 11/15/2017 12/22/2017     
February 2018 12/5/2017 12/15/2017 01/24/2018
March 2018 1/5/2018 01/15/2018 02/23/2018
April 2018 2/2/2018 02/15/2018 03/23/2018
May 2018 3/2/2018 03/15/2018 04/20/2018
June 2018 4/4/2018 04/15/2018 05/23/2018
July/August 2018    6/5/2018 06/15/2018 07/20/2018
September 2018 7/5/2018 07/15/2018 08/22/2018
October 2018 8/3/2018 08/15/2018 09/21/2018
November 2018 9/5/2018 09/15/2018 10/23/2018
December 2018 10/5/2018 10/15/2018 11/22/2018

 

 

 

 

 

 

 

 

 

 


In Person

State Bar of Arizona Convention

This annual event (held in June) is the largest legal event in Arizona. The average attendance for this event is 1,200 attorneys. The 2018 Convention will be held at the Sheraton Wild Horse Pass in Chandler, June 27-29.

How to be considered as an exhibitor or sponsor:

- Download the Convention Application.
- E-mail your completed application to Lisa.Bormaster@staff.azbar.org.

If you are interested in sponsoring a specific Law Section Seminar at the convention, please call Lisa Bormaster at 602.340.7230.

Spring Training for Lawyers Conference
This annual CLE event is held to emphasize diversity and inclusion. Sponsorships begin at $1,000. For more information, click here.

Bar Leadership Institute
Annual program for outstanding diverse attorneys. Sponsorships begin at $1,000. For more information, click here.

Sponsoring various CLE seminars and Law Section events

Target attorneys in specific practice areas including Bankruptcy, Family Law, Labor and Employment, Trial and Litigation, Probate and Trust, Tax and more. Sponsorships begin at $400. For more information, click here or contact Lisa Bormaster at Lisa.Bormaster@staff.azbar.org.


Online

AZbar.org receives nearly 100,000 monthly visitors. We offer a variety of opportunities to reach this audience. Please click here for more information about the following types of marketing:

Website Banner Ads: Limited to six ad spots. 40,000 unique visitors monthly.

E-Newsletters: The State Bar produces six e-newsletters that vary in delivery frequency. One exclusive banner ad spot is available in each e-newsletter sent to attorneys.


For more information on these marketing opportunities please contact:

Lisa Bormaster Fontes | Advertising Manager
State Bar of Arizona | 4201 N. 24th Street, Suite 100, Phoenix, AZ 85016-6266
602.340.7230
lisa.bormaster@staff.azbar.org

 

 

 

 

 

 


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