Advertising Opportunities

Attorneys, by nature and training, tend to be more resistant to persuasion than typical business owners. In fact, one legal marketing expert says an advertiser needs to make nine impressions a year to effectively market products and services to attorneys*.

Our integrated marketing program reaches every attorney in Arizona, providing you total coverage of the legal community. 

Whether you want to reach attorneys in Arizona Attorney, the State Bar's magazine; online at azbar.org; in person at various State Bar events; or integrate all three of these opportunities in your marketing plan, the following publications and events provide the frequency and variety your advertising plan needs to meet your business goals.

Annual State Bar Convention - The largest annual legal event each year in Arizona. The next convention is June 20-22, 2012 at the Arizona Biltmore, in Phoenix, AZ. Approximately 1,600 - 1,800 lawyers are expected to attend. Convention Overview

Exhibit booths are $2,795 each. Reserve your exhibit booth now and select your booth location, which are available on a first-come, first-serve basis. Exhibitor Application / Exhibitor Map

Convention Sponsorships: Various levels of exclusive sponsorships are available on a first-come, first-serve basis. Sponsorship Information

Convention Magazine: Exhibitors who book exhibit space by February 6, 2012 receive a full-color, half-page ad in the convention magazine, mailed in advance of the convention to all 20,000 State Bar members. Special rates are available to upgrade to a full page ad.

The magazine is a valuable resource for all attendees. It contains the convention agenda, outlines all convention sessions and meals, and describes special awards events and networking opportunities during the convention.

Advertising in the convention magazine is available to non-exhibitors as well. Convention Magazine advertising information

Arizona Attorney - The official magazine of the State Bar of Arizona. The magazine is published monthly (July/August is a combined issue) and delivered to every licensed attorney and judge in the state, as well as more than 100 legal administrators and legal marketers at our most successful firms. Circulation is just over 20,000. The magazine's audience includes the owners, partners and managers who make purchasing decisions.

See below for issues that publish special resource guides featuring providers to the legal community including expert witnesses, arbitrators and mediators, IT and software services, trusts and estate planning, and real estate services. Arizona Attorney Media Kit. 

All print ads and content in Arizona Attorney, including the special advertising guides listed below that are published in select issues of Arizona Attorney, are posted online year-round in the digital edition of the magazine at www.azbar.org/AZAttorney.

Expert Witness Guide - Arizona Attorney  March 2012:  Attorneys use this special adversting section in Arizona Attorney  to search for the best expert witness to support their case.

Full-color display ads are available at reduced rates. Listings are only $195 each, organized by area of expertise, and consist of a 60-word description of the services offered. The digital edition of the Guide is accessible year round at www.azattorneymag-digital.com/azattorneymag/201103/#pg51.

Expert Witness Guide Order Form

Expert Witness 4-Step Marketing Plan

Member-to-Member Referral Guide - Arizona Attorney  April 2012: This special advertising section allows attorneys to announce they are interested in giving and receiving more referrals.

Full-color display ads are available. Listings are $195, organized by practice area, and consist of a 60-word description of the firm. The digital edition of the Guide is accessible year round at www.azattorneymag-digital.com/azattorneymag/201104/#pg47.

Member-to-Member Referral Guide Order Form

Wealth Management and Estate Planning Guide - Arizona Attorney  September 2012: Whether you are a company with tools or software to support attorneys practicing in the estate planning, probate or trust areas; a law firm looking to generate member-to-member referrals to your probate or trust practice; or a wealth management firm providing personal investment planning to attorneys, you will want to be included in this valuable resource for all Arizona lawyers.

Full-color display ads are available. Listings are $195 and include a 60-word description of the advertiser's services.

Law Office Management: IT Systems & Software Guide - Arizona Attorney  October 2011: If you offer IT tools or software to support specific practice areas; software for more efficient practice management; your expertise for SEO or website design; or provide IT consulting for practice integration, this section will allow you to advertise your company to every attorney in the state.

Full-color display ads are available. Listings are $195 and include a 60-word description of the advertiser's services. The digital edition of the Guide is accessible year round at http://www.azattorneymag-digital.com/azattorneymag/201110/#pg55

IT Systems & Software Guide Order Form

ADR & Mediation Guide - Arizona Attorney  November 2011: This guide is an invaluable resource for all attorneys, and features mediators, arbitrators and other dispute resolution providers. Full-color display ads are available. Listings are $195 and include a 60-word description of the advertiser's services. The digital edition of the Guide is accessible year round at www.azattorneymag-digital.com/azattorneymag/201011/#pg45.

Law Office Management: Real Estate & Facilities Guide - Arizona Attorney  December 2011: This  guide will feature companies that provide resources to attorneys in all areas of physical office management. Focusing on vendors who guide attorneys through the many challenges of leasing space, including site selection, lease negotiation, architectural design, furniture and décor selection, and facilities management. Full-color display ads are available. Listings are $195 and include a 60-word description of the advertiser's services.

Real Estate & Facilities Guide Order Form

Annual Membership Directory -This 600-page directory of every attorney in the state publishes each fall.  State Bar members rate the Membership Directory as their number one benefit from the Bar. It contains complete contact information for every attorney, as well as for many of the courts and administrative offices. Click here for ad rates.

A typical member refers to the directory up to three times each week during the course of the year.

The directory features a limited number of display ads from companies providing products and services to the legal community, as well as 60-word listings of certified legal specialists, expert witnesses, and other professional service providers. 

Reserve your ad position and listing now in the 2012-13 Directory.

CLE by the Sea - About 300 attorneys attend this exclusive event, which is held each July in San Diego. This is a favorite event for influential attorneys and managing partners: they are able to complete their annual CLE requirement in the mornings . . . while giving them the opportunity to enjoy the beach in the afternoon.

Tabletop exhibits are only $1,200 and are extremely limited. Reserve your place now for next July's event.

CLE and Section Events Sponsorships - Connect with attorneys in person from specific practice areas by sponsoring CLE seminars and section events. Limited opportunities available.

Online Banner Ads - azbar.org. Reinforce your brand and drive traffic to your website through a banner advertising program on the State Bar website. Please call for more information.

Sponsorship of the digital edition of Arizona Attorney is also available.

Find an Expert: AzBar Online Yellow Pages - For only $300/year, professional service providers, expert witnesses and other resource providers can list their businesses in this online marketplace.

Each listing includes basic contact information and a 60-word description of the services offered, with a link to your email address and web address. To sign up, click here.

For information on these marketing opportunities please contact:

Lisa Bormaster Fontes Advertising Sales Director State Bar of Arizona 4201 N. 24th Street, Suite 200 Phoenix, AZ 85016-6288 Direct Phone: 602.340.7230 Direct Fax: 602.416.7430 email: lisa.bormaster@staff.azbar.org

Kate Cortez Advertising Sales Coordinator State Bar of Arizona 4201 N. 24th Street, Suite 200 Phoenix, AZ 85016-6288 Direct Phone: 602.340.7306 Direct Fax: 602.416.7506 email: kate.cortez@staff.azbar.org

* From "10 Things to Remember When Selling to Lawyers and Law Firms," by Tracie McFadden Burns.