Advertising Opportunities
Attorneys, by nature and training, tend to be more
resistant to persuasion than typical business owners. In fact, one
legal marketing expert says an advertiser needs to make
nine impressions a year to effectively market products and services
to attorneys*.
Our integrated marketing program reaches every attorney in
Arizona, providing you total coverage of the legal
community.
Whether you want to reach attorneys in Arizona
Attorney, the State Bar's magazine; online at azbar.org; in
person at various State Bar events; or integrate all three of these
opportunities in your marketing plan, the following publications
and events provide the frequency and variety your advertising plan
needs to meet your business goals.
Annual State Bar Convention - The largest
annual legal event each year in Arizona. The next convention is
June 20-22, 2012 at the Arizona Biltmore, in Phoenix,
AZ. Approximately 1,600 - 1,800 lawyers are expected to
attend. Convention Overview
Exhibit booths are $2,795 each. Reserve your
exhibit booth now and select your booth location, which are
available on a first-come, first-serve basis. Exhibitor Application
/ Exhibitor Map
Convention Sponsorships - Various levels
of exclusive sponsorships are available on a first-come,
first-serve basis. Sponsorship Information
Convention Magazine: Exhibitors who book
exhibit space by February 6, 2012 receive a full-color, half-page
ad in the convention magazine, mailed in advance of the convention
to all 20,000 State Bar members. Special rates are available to
upgrade to a full page ad.
The magazine is a valuable resource for all attendees. It
contains the convention agenda, outlines all convention sessions
and meals, and describes special awards events and networking
opportunities during the convention.
Advertising in the convention magazine is available to
non-exhibitors as well. Convention Magazine
advertising information
Annual Membership Directory - If you are an Expert Witness
or offer other services or products to the legal industry, you'll
want to be included in the State Bar of Arizona's 2012-2013
Membership Directory. Click here for the information package.
The State Bar of Arizona Membership Directory is the most widely
distributed legal directory in the state, and is used regularly
throughout the year by attorneys as a way to access key
information.
In fact, State Bar members rate the Directory as one of the top
three benefits the Bar provides.
The 600-page publication features contact information for every
attorney in the state, as well as a wealth of information on the
courts and public agencies that attorneys deal with daily.
Reach every attorney in the state: This
frequently-used resource is delivered to all State Bar of Arizona
members each October. Advertising in the Directory is an economical
way to keep your name in front of attorneys all year long.
Frequent visibility: More than half (54%) refer
to the Directory at least once a month, many as often as weekly or
daily. A typical lawyer refers to the Directory 1 - 3 times
every week throughout the year.
Special strategic positions: Limited premium
positioning is available opposite the most popular pages. Click here for a list of ad positions.
Free copy of the Directory: Display advertisers
receive a complimentary copy of the 600-page Directory.
Expert Witness and Professional Services Listings
Highlighted: Attorneys will find your key
information quickly in these separate sections, which are
highlighted on colored pages in the print version. Your online
listing at azbar.org is searchable by key word or drop-down menu.
Click here for Expert Witness and Professional
Services Listings information.
NEW for 2012: All listings have
added value of appearing in both Print and Online: As a bonus, your
listings will now appear for an entire year in BOTH the printed
Directory and online at azbar.org.
Limited advertising spaces are available in the 2012-13 edition,
to be published this fall. Ad positions are limited to a few select
pages. Please reserve your space by May 31, 2012 for the best
selection. Click here for the information package.
Arizona Attorney - The official
magazine of the State Bar of Arizona. The magazine is published
monthly (July/August is a combined issue) and delivered to every
licensed attorney and judge in the state, as well as more than 100
legal administrators and legal marketers at our most
successful firms. Circulation is just over 20,000. The magazine's
audience includes the owners, partners and managers who make
purchasing decisions.
See below for issues that publish special resource guides
featuring providers to the legal community including expert
witnesses, arbitrators and mediators, IT and software services,
trusts and estate planning, and real estate services. Arizona Attorney Media Kit.
Inserts - Insert your flyer, brochure or
product catalog into Arizona Attorney magazine.
Click here for insert information and rates.
All print ads and content in Arizona Attorney,
including the special advertising guides listed below that are
published in select issues of Arizona Attorney, are posted
online year-round in the digital edition of the magazine at www.azbar.org/AZAttorney.
Expert Witness Guide - Arizona
Attorney March 2013: Attorneys use this special
adversting section in Arizona Attorney to search for
the best expert witness to support their case.
Full-color display ads are available at reduced rates. Listings
are only $195 each, organized by area of expertise, and consist of
a 60-word description of the services offered. The
digital edition of the Guide is accessible year round at http://www.azattorneymag-digital.com/azattorneymag/201203/.
Expert
Witness Guide Order Form
Expert Witness 4-Step Marketing
Plan
Member-to-Member Referral Guide - Arizona
Attorney April 2013: This special advertising
section allows attorneys to announce they are interested in
giving and receiving more referrals.
Full-color display ads are available. Listings are $195,
organized by practice area, and consist of
a 60-word description of the firm. The digital edition of
the Guide is accessible year round at www.azattorneymag-digital.com/azattorneymag/201104/#pg47.
Member-to-Member
Referral Guide Order Form
Wealth Management and Estate Planning Guide
- Arizona Attorney September 2012:
Whether you are a company with tools or software to support
attorneys practicing in the estate planning, probate or trust
areas; a law firm looking to generate member-to-member referrals to
your probate or trust practice; or a wealth management firm
providing personal investment planning to attorneys, you will want
to be included in this valuable resource for all Arizona
lawyers.
Full-color display ads are available. Listings are $195 and
include a 60-word description of the advertiser's
services.
Law Office Management: IT Systems & Software
Guide - Arizona Attorney October
2012: If you offer IT tools or software to support specific
practice areas; software for more efficient practice management;
your expertise for SEO or website design; or provide IT consulting
for practice integration, this section will allow you to advertise
your company to every attorney in the state.
Full-color display ads are available. Listings are $195 and
include a 60-word description of the advertiser's
services. The digital edition of the Guide is accessible year
round at
http://www.azattorneymag-digital.com/azattorneymag/201110/#pg55
IT Systems & Software Guide Order Form
ADR & Mediation Guide - Arizona
Attorney November 2012: This guide is an invaluable
resource for all attorneys, and features mediators, arbitrators and
other dispute resolution providers. Full-color display ads are
available. Listings are $195 and include a 60-word description
of the advertiser's services. The digital edition of the Guide
is accessible year round at www.azattorneymag-digital.com/azattorneymag/201011/#pg45.
Law Office Management: Real Estate & Facilities
Guide - Arizona Attorney December 2012:
This guide will feature companies that provide resources to
attorneys in all areas of physical office management. Focusing on
vendors who guide attorneys through the many challenges of leasing
space, including site selection, lease negotiation, architectural
design, furniture and décor selection, and facilities management.
Full-color display ads are available. Listings are $195 and include
a 60-word description of the advertiser's services.
Real Estate & Facilities Guide Order Form
CLE by the Sea - About 300 attorneys attend
this exclusive event, which is held each July in San
Diego. This is a favorite event for influential attorneys and
managing partners: they are able to complete their annual CLE
requirement in the mornings . . . while giving them the
opportunity to enjoy the beach in the afternoon.
Tabletop exhibits are only $1,200 and are extremely limited.
Reserve your place now for next July's event.
Click Here for information.
CLE and Section Events Sponsorships -
Connect with attorneys in person from specific practice areas by
sponsoring CLE seminars and section events. Limited opportunities
available.
Online Banner Ads - azbar.org.
Reinforce your brand and drive traffic to your website
through a banner advertising program on the State Bar website.
Advertising spots are limited; please call for availability.
Click here for online banner ad rates.
Sponsorship of the digital edition of Arizona Attorney
is also available.
Find an Expert Online Resource Directory-
For only $300/year, professional service providers, expert
witnesses and other resource providers can list their
businesses in this online marketplace.
Each listing includes basic contact information and a 60-word
description of the services offered, with a link to your email
address and web address. To sign up, click here.
For information on these marketing opportunities please
contact:
Lisa Bormaster Fontes
Advertising Sales Director
State Bar of Arizona
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
Direct Phone: 602.340.7230
Direct Fax: 602.416.7430
email: lisa.bormaster@staff.azbar.org |
|
Kate Cortez
Advertising Sales Coordinator
State Bar of Arizona
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
Direct Phone: 602.340.7306
Direct Fax: 602.416.7506
email: kate.cortez@staff.azbar.org |
* From "10 Things to Remember When Selling to Lawyers and Law
Firms," by Tracie McFadden Burns.