Advertising Opportunities
Attorneys, by nature and training, tend to be more resistant to persuasion than typical business owners. In fact, one legal marketing expert says an advertiser needs to make nine impressions a year to effectively market products and services to attorneys*.
Our integrated marketing program reaches every attorney in Arizona, providing you total coverage of the legal community.
Connect with attorneys In Print, Online, and In Person:
Reach attorneys in print: in Arizona Attorney, the State Bar's magazine that reaches every attorney in the state each month;
online at azbar.org;
in person at various State Bar events and CLEs;
integrate all three opportunities into your marketing plan.
The following State Bar publications and events provide many ways to connect with Arizona's lawyers, with the frequency and variety you need to effectively communcate your message. These opportunities will allow you to build a custom advertising plan to fit your budget and meet your business goals,
Annual State Bar Convention - The largest annual legal event each year in Arizona. The next convention is June 19-21, 2013 at the Arizona Biltmore, in Phoenix, AZ. Approximately 1,600 - 1,800 lawyers are expected to attend. Convention Overview.
Exhibit booths are $2,895 each. Reserve your exhibit booth now and select your booth location, which are available on a first-come, first-serve basis. Exhibitor Application.
Convention Sponsorships - Various levels of exclusive sponsorships are available on a first-come, first-serve basis. Please see Sponsorship Information as well as the Specialized Sponsorship Opportunities.
Convention Magazine: Exhibitors who book exhibit space by February 6, 2013 receive a full-color, half-page ad in the convention magazine, mailed in advance of the convention to all 20,000 State Bar members. Special rates are available to upgrade to a full page ad.
The magazine is a valuable resource for all attendees. It contains the convention agenda, outlines all convention sessions and meals, and describes special awards events and networking opportunities during the convention.
Advertising in the convention magazine is available to non-exhibitors as well. Convention Magazine advertising information
Annual Membership Directory - If you are an Expert Witness or offer other services or products to the legal industry, you'll want to be included in the State Bar of Arizona's 2013-2014 Membership Directory. The State Bar of Arizona Membership Directory is the most widely distributed legal directory in the state, and is used regularly throughout the year by attorneys as a way to access key information. In fact, State Bar members rate the Directory as one of the top three benefits the Bar provides. Annual Membership Directory advertising information.
The 600-page publication features contact information for every attorney in the state, as well as a wealth of information on the courts and public agencies that attorneys deal with daily.
Reach every attorney in the state: This frequently-used resource is delivered to all State Bar of Arizona members each October. Advertising in the Directory is an economical way to keep your name in front of attorneys all year long.
Frequent visibility: More than half (54%) refer to the Directory at least once a month, many as often as weekly or daily. A typical lawyer refers to the Directory 1 - 3 times every week throughout the year.
Special strategic positions: Limited premium positioning is available opposite the most popular pages.
Free copy of the Directory: Display advertisers receive a complimentary copy of the 600-page Directory.
Expert Witness and Professional Services Listings Highlighted: Attorneys will find your key information quickly in these separate sections, which are highlighted on colored pages in the print version. Your online listing at azbar.org is searchable by key word or drop-down menu.
Online Bonus: All listings have added value of appearing in both Print and Online: As a bonus, your listings will now appear for an entire year in BOTH the printed Directory and online at azbar.org.
Limited advertising spaces are available in the 2013-14 edition, to be published in the fall of 2013. Ad positions are limited to a few select pages. Contact Lisa Bormaster Fontes for further information at 602.340.7230 or lisa.bormaster@staff.azbar.org.
Arizona Attorney - The official magazine of the State Bar of Arizona. The magazine is published monthly (July/August is a combined issue) and delivered to every licensed attorney and judge in the state, as well as more than 100 legal administrators and legal marketers at our most successful firms. Circulation is just over 20,000. The magazine's audience includes the owners, partners and managers who make purchasing decisions.
Inserts - Insert your flyer, brochure or product catalog into Arizona Attorney magazine. Please call 602.340.7230 for insert information and rates.
Special advertising sections - See below and the Media Kit for issues that publish special resource guides featuring providers to the legal community including expert witnesses, arbitrators and mediators, IT and software services, trusts and estate planning, and real estate services. Arizona Attorney Media Kit.
2013 Editorial Calendar
Expert Witness Guide - Arizona Attorney March 2013: Attorneys use this special adversting section in Arizona Attorney to search for the best expert witness to support their case.
Full-color display ads are available at reduced rates. Listings are only $195 each, organized by area of expertise, and consist of a 60-word description of the services offered. The digital edition of the Guide is accessible year round at http://www.azattorneymag-digital.com/azattorneymag/201203/.
Expert Witness Guide Order Form
EXPERT WITNESS GUIDE DEADLINE EXTENDED TO JANUARY 7, 2013
Expert Witness 4-Step Marketing Plan
Member-to-Member Referral Guide - Arizona Attorney April 2013: This special advertising section allows attorneys to announce they are interested in giving and receiving more referrals.
Full-color display ads are available. Listings are $195, organized by practice area, and consist of a 60-word description of the firm. The digital edition of the Guide is accessible year round at http://www.azattorneymag-digital.com/azattorneymag/201204/#pg467.
Member-to-Member Referral Guide Order Form
Wealth Management and Estate Planning Guide - Arizona Attorney January 2013: Whether you are a company with tools or software to support attorneys practicing in the estate planning, probate or trust areas; a law firm looking to generate member-to-member referrals to your probate or trust practice; or a wealth management firm providing personal investment planning to attorneys, you will want to be included in this valuable resource for all Arizona lawyers.
Full-color display ads are available. Listings are $195 and include a 60-word description of the advertiser's services. The digital edition of the Guide will be posted year round, starting in January.
Wealth Management and Estate Planning Guide Order Form
Law Office Management: IT Systems & Software Guide - Arizona Attorney October 2013: If you offer IT tools or software to support specific practice areas; software for more efficient practice management; your expertise for SEO or website design; or provide IT consulting for practice integration, this section will allow you to advertise your company to every attorney in the state.
Full-color display ads are available. Listings are $195 and include a 60-word description of the advertiser's services. The digital edition of the Guide is accessible year round at http://www.azattorneymag-digital.com/azattorneymag/201210/#pg54IT
Systems & Software Guide Order Form
ADR & Mediation Guide - Arizona Attorney November 2013: This guide is an invaluable resource for all attorneys, and features mediators, arbitrators and other dispute resolution providers. Full-color display ads are available. Listings are $195 and include a 60-word description of the advertiser's services. The digital edition of the Guide is accessible year round at wwhttp://www.azattorneymag-digital.com/azattorneymag/201211/#pg58
ADR & Mediation Guide Order Form
Law Office Management: Real Estate & Facilities Guide - Arizona Attorney December 2012: This guide will feature companies that provide resources to attorneys in all areas of physical office management. Focusing on vendors who guide attorneys through the many challenges of leasing space, including site selection, lease negotiation, architectural design, furniture and décor selection, and facilities management. Full-color display ads are available. Listings are $195 and include a 60-word description of the advertiser's services. The digital edition of the Guide is accessible year round at http://www.azattorneymag-digital.com/azattorneymag/201212/#pg40
Real Estate & Facilities Guide Order Form
Online Digital Edition - All content and print ads in Arizona Attorney, including the special advertising guides listed below that are published in select issues of Arizona Attorney, are posted online at azbar.org year-round in the digital edition of the magazine at www.azbar.org/AZAttorney.
Sponsorship of the digital edition of Arizona Attorney is available; please call for rates and availability.
Online Banner Ads - at www.azbar.org. Reinforce your brand and drive traffic to your website through a banner advertising program on the State Bar website. Advertising spots are limited; please call for availability and online banner ad rates, 602.340.7230.
Events and CLE Sponsorships - Connect with attorneys in person by sponsoring State Bar events, including specific practice area CLE seminars and section events. Limited opportunities available; please call for more information, 602.340.7230.
CLE by the Sea Sponsorship - Approximately 300 attorneys attend this exclusive event, which is held each July in San Diego. This is a favorite event for influential attorneys and managing partners: they are able to complete their annual CLE requirement in the mornings . . . while giving them the opportunity to enjoy the beach in the afternoon.
Tabletop exhibits are only $1,200 and are extremely limited. Reserve your place now for July's event. Click Here for information.
Find an Expert Online Resource Directory- For only $300/year, professional service providers, expert witnesses and other resource providers can list their businesses in this online marketplace.
Each listing includes basic contact information and a 60-word description of the services offered, with a link to your email address and web address. To sign up, please click here.
For information on these marketing opportunities please contact:
Lisa Bormaster Fontes
Advertising Sales Director
State Bar of Arizona
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
Direct Phone: 602.340.7230
Direct Fax: 602.416.7430
email: lisa.bormaster@staff.azbar.org |
|
Kate Cortez
Advertising Sales Coordinator
State Bar of Arizona
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
Direct Phone: 602.340.7306
Direct Fax: 602.416.7506
email: kate.cortez@staff.azbar.org |
* From "10 Things to Remember When Selling to Lawyers and Law Firms," by Tracie McFadden Burns.