Advertising Opportunities

Marketing to Attorneys

Attorneys, by nature and training, tend to be more resistant to persuasion than typical business owners. In fact, one legal marketing expert says an advertiser needs to make nine impressions a year to effectively market products and services to attorneys.*  (* From "10 Things to Remember When Selling to Lawyers and Law Firms," by Tracie McFadden Burns.)

State Bar Integrated Marketing Program

An integrated marketing program with the State Bar of Arizona reaches every attorney in the state, providing total coverage of the legal community with the frequency and variety needed to effectively communicate your message. These opportunities allow you to build a custom advertising plan to fit your budget and meet your business goals.


Connect with attorneys In Print, Online, and In Person:


In Print:

Arizona Attorney Magazine

  • Official magazine of the State Bar of Arizona
  • Read by 95% of attorneys in Arizona
  • 11 monthly issues a year; Circulation 23,000

Arizona Attorney magazine special sections: GUIDES

Special annual targeted advertising sections.  To help you market to attorneys: Expert Witness Five Step Marketing Plan & our annual Editorial Calendar

State Bar Membership Directory 

Published annually in October - Mailed to every attorney in the state

State Bar Convention Magazine

  • Mailed in advance of the annual Convention to all active State Bar members
  • Advertising is included in exhibitor package
  • Advertising is also available to non-exhibitors

In Person:

State Bar Convention

  • Exhibitor and Sponsorship Packages at the largest legal event in Arizona
  • Annual convention each June
  • Attendance averages 1,700 attorneys

Booths are almost sold out for this year's Convention, which will be held at the La Paloma Resort in Tucson, June 11-13, 2014. Click here for an application.

ONLY 1 BOOTH REMAINING - DEADLINE EXTENDED TO APRIL 25

For special sponsorship opportunities, please call Lisa at 602.340.7230 

Email your application form to Lisa at:  Lisa.bormaster@staff.azbar.orgFax: 602.416.7430 // Phone: 602.340.7230

Sponsorship of various CLE seminars and Law Section events

  • Sponsor CLEs, Section luncheons, networking mixers
  • Target attorneys in specific practice areas including Family Law, Labor and Employment, Trial and Litigation, Probate and Trust, Real Estate, Tax, and more.
  • Please call or email for specific opportunities and more information: 
    Lisa Bormaster Fontes, Advertising Manager, 602.340.7230;  lisa.bormaster@staff.azbar.org

Sponsorship of 'Spring Training for Lawyers' CLE Conference (formerly referred to as Minority Bar Convention)

  • Annual CLE event for attorneys emphazising diversity and inclusion
  • Sponsorship Packages available

Sponsorship of Bar Leadership Institute

  • Annual program for outstanding diverse attorneys
  • Sponsorship Packages available

 

Online:

State Bar Website: Azbar.org

Nearly 100,000 monthly visitors

Banner ads

40,000 Unique visitors monthly.   Limited ad spots available

Find an Expert Online Resource Directory

Searchable listings (by name or category) for Expert Witnesses and Professional Service Providers.

Electronic and Digital

  • Banner ads in State Bar Email newsletters
  • Banner ads in Mobile apps for State Bar and Arizona Attorney magazine
  • Electronic ads in the online Digital Edition of Arizona Attorney magazine

Please call or email for specific opportunities and more information:
Lisa Bormaster Fontes, Advertising Manager, 602.340.7230;  lisa.bormaster@staff.azbar.org
 
 For information on these marketing opportunities please contact:

Lisa Bormaster Fontes
Advertising Manager
State Bar of Arizona
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
Direct Phone: 602.340.7230
Direct Fax: 602.416.7430
email: lisa.bormaster@staff.azbar.org    

                  
 

Lynn Heinsohn
Advertising Administrator

4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
Direct Phone: 602.340.7306
Direct Fax: 602.416.7506
email: lynn.heinsohn@staff.azbar.org