Advertising Opportunities

Marketing to Attorneys

Attorneys, by nature and training, tend to be more resistant to persuasion than typical business owners. In fact, one legal marketing expert saysan advertiser needs to make nine impressions a year to effectively market products and services to attorneys.*

State Bar Integrated Marketing Program

An integrated marketing program with the State Bar of Arizona reaches every attorney in the state, providing total coverage of the legal community with the frequency and variety needed to effectively communicate your message. These opportunities allow you to build a custom advertising plan to fit your budget and meet your business goals.

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Connect with attorneys In Print, Online, and In Person:

In Print:

Arizona Attorney Magazine

• Official magazine of the State Bar of Arizona
• Read by 95% of attorneys in Arizona
• 11 monthly issues a year; Circulation 23,000

Arizona Attorney magazine special sections: GUIDES

• Special annual targeted advertising sections
• Topics include Expert Witnesses; Technology and Software; Real Estate; Wealth Management,Trusts and Estate Planning; Mediation and Arbitration; Lawyer-to-Lawyer Referral
• Expert Witness Five Step Marketing Plan
• Editorial Calendar

State Bar Membership Directory

• Published annually in October
• Mailed to every attorney in the state

State Bar Convention Magazine

• Mailed in advance of the annual Convention to all active State Bar members
• Advertising is included in exhibitor package
• Advertising is available to non-exhibitors

In Person:

State Bar Convention:

Deadline for Exhibit Booths EXTENDED to 5/31/13. ONLY 4 BOOTHS LEFT!!

• Exhibitor and Sponsorship Packages at the largest legal event in Arizona
• Annual convention each June
• Attendance averages 1,700 attorneys

CLE seminars and Section events

• Sponsor CLEs, Section luncheons, networking mixers
• Target attorneys in specific practice areas including Family Law, Labor and Employment, Trial and Litigation, Probate and Trust, Real Estate, Tax, and more.
• Please call or email for specific opportunities and more information:  Lisa Bormaster Fontes, Advertising Manager, 602.340.7230;  lisa.bormaster@staff.azbar.org

Minority Bar Convention

• Annual event for diverse attorneys
• Exhibitor and Sponsor Packages

Bar Leadership Institute

• Annual program for outstanding diverse attorneys
• Sponsor Packages

Online:

State Bar Website: Azbar.org

• Nearly 100,000 monthly visitors

Banner ads

• 40,000 Unique visitors monthly
• Limited ad spots available

Find an Expert Online Resource Directory

• Searchable listings for Expert witnesses and professional service providers

Electronic and Digital

• Email newsletters
• Mobile apps for State Bar and Arizona Attorney magazine
• Digital Edition ofArizona Attorneymagazine

Please call or email for specific opportunities and more information: Lisa Bormaster Fontes, Advertising Manager, 602.340.7230;  lisa.bormaster@staff.azbar.org
 
 

For information on these marketing opportunities please contact:

Lisa Bormaster Fontes Advertising Sales Manager State Bar of Arizona 4201 N. 24th Street, Suite 100 Phoenix, AZ 85016-6266 Direct Phone: 602.340.7230 Direct Fax: 602.416.7430 email: lisa.bormaster@staff.azbar.org

Kate Cortez Advertising Sales Coordinator State Bar of Arizona 4201 N. 24th Street, Suite 100 Phoenix, AZ 85016-6266 Direct Phone: 602.340.7306 Direct Fax: 602.416.7506 email: kate.cortez@staff.azbar.org

 

* From "10 Things to Remember When Selling to Lawyers and Law Firms," by Tracie McFadden Burns.