Advertising Opportunities

State Bar Integrated Marketing Program

An integrated marketing program with the State Bar of Arizona reaches every attorney in the state, providing total coverage of the legal community with the frequency and variety needed to effectively communicate your message. These opportunities allow you to build a custom advertising plan to fit your budget and meet your business goals.

Attorneys, by nature and training, tend to be more resistant to persuasion than typical business owners. In fact, one legal marketing expert says an advertiser needs to make nine impressions a year to effectively market products and services to attorneys.*  (* From "10 Things to Remember When Selling to Lawyers and Law Firms," by Tracie McFadden Burns.)


Marketing to Attorneys - Connect In Print, Online, and In Person:

In Print:

Arizona Attorney Magazine

  • Official magazine of the State Bar of Arizona
  • Read by 95% of attorneys in Arizona
  • 11 monthly issues a year; Monthly circulation 23,000

Arizona Attorney Magazine - special sections: GUIDES

Special annual targeted advertising sections.  To help you market to attorneys: Expert Witness Five Step Marketing Plan & our annual Editorial Calendar

State Bar Membership Directory 

Published annually in October. Contains contact info for every attorney in the state, as well as a wealth of information for the courts and public agencies that attorneys deal with daily. Research shoes that 69% of new business for attorneys is a direct result of referrals from other attorneys.

State Bar Convention Magazine

  • Mailed in advance of the annual Convention to all active State Bar members
  • Advertising is included in exhibitor package
  • Advertising is also available to non-exhibitors

In Person:

State Bar Convention

  • Exhibitor and Sponsorship Packages at the largest legal event in Arizona
  • Annual convention each June
  • Attendance averages 1,700 attorneys

The 2015 Convention will be held at the Arizona Biltmore Resort, June 24-26, 2015. Click here for an application.

Email your application form to Lisa Bormaster Fontes at:  Lisa.bormaster@staff.azbar.org.  Phone: 602.340.7230. Fax 602.416.7430. For special sponsorship opportunities of specific Law Section Seminars at the convention, please call Lisa at 602.340.7230. 

Sponsorship - various CLE seminars and Law Section events

  • Sponsor CLEs, Section luncheons, networking mixers
  • Target attorneys in specific practice areas including Bankruptcy,  Family Law, Labor and Employment, Trial and Litigation, Probate and Trust, Real Estate, Tax, and more.
  • Please call or email for specific opportunities and more information: 
    Lisa Bormaster Fontes, 602.340.7230;  lisa.bormaster@staff.azbar.org

Sponsorship - 'Spring Training for Lawyers' CLE Conference
(formerly referred to as Minority Bar Convention)

  • Annual CLE event for attorneys emphazising diversity and inclusion
  • Sponsorship Packages available

Sponsorship - Bar Leadership Institute

  • Annual program for outstanding diverse attorneys
  • Sponsorship Packages available

Online:

State Bar Website: Azbar.org:  - Nearly 100,000 monthly visitors

Banner ads: Limited ad spots available. 40,000 Unique visitors monthly.  

Find an Expert Online Resource Directory

Searchable listings (by name or category) for Expert Witnesses and Professional Service Providers.

Electronic and Digital

  • Banner ads in State Bar Email newsletters
  • Banner ads in Mobile apps for State Bar and Arizona Attorney magazine
  • Electronic ads in the online Digital Edition of Arizona Attorney magazine

Please call or email for specific opportunities and more information:
Lisa Bormaster Fontes, Advertising Manager, 602.340.7230;  lisa.bormaster@staff.azbar.org


For information on these marketing opportunities please contact:

Lisa Bormaster Fontes
Advertising Manager
State Bar of Arizona
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
Direct Phone: 602.340.7230
Direct Fax: 602.416.7430
email: lisa.bormaster@staff.azbar.org    

Mikyeila Cordero
Temp Advertising Coordinator
State Bar of Arizona
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
Direct Phone: 602.340.7306
Direct Fax: 602.416.7506
email: mikyeila.cordero@staff.azbar.org